If your business is trying to draw new patients, SEO can be an excellent way to increase traffic. When you rank well on a search engine, your website is more likely to get more traffic and eventually more patients. SEO also builds trust with potential patients. High rankings are more credible than those of a low-ranking website, so if you rank high, you’re likely to gain trust from potential patients.
Inbound links are like votes
If you’re trying to rank for keywords in search engines, inbound links are the key to your success. These links help Google understand the quality of your website and determine its relevance. Inbound links are like votes, and the more you get, the better your chances are. Developing a link strategy is an important part of any dentist’s SEO campaign. To get started, take some time to learn more about inbound links.
You can also get backlinks from your industry peers and local news outlets. One easy way to do this is to ask fellow practicing orthodontists to link to you. Another way is to ask dental suppliers to link to your website. Ahrefs has a free backlink checker that you can use to find and track these links. You can also sign up for directories in your area and get backlinks from them.
Mobile responsiveness
A website that is mobile responsive will attract more patients and improve SEO. Today, most people use their smartphones to surf the Internet. Mobile internet usage has surpassed desktop usage in 2016, and sales of smartphones have outstripped desktop purchases. In 2010, Google’s CEO encouraged designers to focus on mobile-first designs. A dentist’s website should be optimized for both mobile and desktop viewing. Mobile responsiveness can help draw in new patients and improve SEO for dental offices.
The ability to optimize for mobile devices can help your website’s ranking in Google search results. Search engines like Google tend to prioritize websites that have positive reviews. In addition, using review directories such as Yelp is an effective way to build a positive online reputation. A positive online reputation will lend credibility to your online business. As such, you should take the time to collect testimonials from satisfied patients and publish them on Google and local directories.
Local directory marketing
Listing your dental practice in local directories is a great way to improve your search engine rankings. When potential patients search for a dentist in a particular city, they are much more likely to see your practice listed in a local directory, rather than on your website. This is because Google places a lot of emphasis on what types of websites link to your site. Links are essentially like votes of confidence in the authority of your website.
While the competition for dental services is tougher than for other businesses, local SEO can increase your ranking in local search engines. With local SEO, your website is more likely to appear in the first or even the 3-pack of SERPs. This makes it easier to attract new patients to your neighborhood. Furthermore, local SEO helps you increase your visibility within the community, which is the most likely target for potential patients. By focusing on your local area, you can increase your patient base within a 15-minute radius.
Increased website traffic
A properly optimized website is the key to increasing patient traffic to a dental practice. A website is a valuable marketing tool for dental practices that helps to build a practice’s reputation online and establish communication channels with your target market. To get the most traffic from your website, consider these five high-impact tactics. By leveraging these strategies, you can boost website traffic and boost your dental practice’s sales and patient volume.
Content is king. In the age of social media, displaying the right content is the way to grab your target audience’s attention. Great content, enriched with SEO-friendly words, helps to rank high in search engine results. This ensures that your practice is discovered by the right audience, including those who are ready to commit to treatment. However, not everyone likes articles that are filled with SEO-friendly words, so make sure your content is engaging and conversational.
Conversions
To maximize conversions from SEO for dental offices, dental websites should be easy to navigate. Prospective patients want information instantly. If your website is not user-friendly, they will most likely hit the back button and visit a competitor’s site. A good SEO strategy for dental offices should include effective keywording, research into your patients, services, and competition, and a thorough review of your competitors’ SEO strategies.
Among the components of an SEO strategy for dental practices are traffic and trust. While the latter is completely controllable, the former requires you to consider many factors that can be outside your control. You should carry out demographic research and consult with experts to understand the target market of your practice. The location of your office is critical, as it will affect offline and online marketing efforts. If your office is not near a major road, it may be difficult for potential patients to find you.